BIG Investment Group Joint Stock Company (BIG) has announced a $5 million equity investment commitment from Brookland Group & Partners Limited, a global strategic private equity firm.
Brookland Group & Partners Limited, headquartered in Dubai and Singapore, has deployed over $12 billion across 24 jurisdictions. The two parties officially signed their strategic cooperation agreement on August 7.
This marks BIG’s first successful international capital raise, occurring as the company prepares to transition from the UPCoM to the Ho Chi Minh City Stock Exchange (HOSE) by September 2026. This move to Vietnam’s main board will require BIG to adhere to more stringent standards regarding information disclosure, corporate governance, and free-float ratios.
The $5 million investment is structured as equity, meaning it will not incur debt on BIG’s balance sheet or dilute the ownership of existing shareholders. The investment is equivalent to approximately 38% of the group’s charter capital and is more than triple its projected 2025 after-tax profit of VND36.6 billion ($1.4 million).
This capital will serve as the primary funding source for BIG’s expansion into the hotel, F&B, and entertainment sectors in central HCM City. Individual acquisitions and deals will be supported by separate funding arrangements upon completion.
In 2025, the country welcomed 21.2 million international visitors. The Government has set a target of 25 million international arrivals this year and 35 million by 2030, following a steady average growth rate of 10% per year since 2011.
The hospitality market is reflecting this momentum. Real estate consultancy JLL forecasts a sharp increase in hotel transactions this year, primarily within the 4- and 5-star segments in Hanoi and HCM City. According to JLL, foreign investors are seeking yields of 7–9% in Vietnam’s hotel assets—significantly higher than the 3–4% yields found in developed markets such as Japan and Australia.
HCM City, with a population of over 14 million, is striving to become one of Asia’s leading hubs for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and the "night economy," with the Saigon River serving as the central axis for nightlife development.
Local tourism authorities acknowledge that the city currently faces a shortage of high-quality venues operating after 10 pm, and lacks large-scale entertainment complexes comparable to those in Singapore and Bangkok.
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